The Venue Everyone’s Talking About After ADL Fashion Week

Since reopening in 2023, Hotel Alba Adelaide has embraced the Associated Events Program as a powerful way to connect with new audiences and establish the venue's offerings.

"Being part of ADL Fashion Week gave us a platform to showcase our offering to a market we hadn’t tapped into before," says Lucy Hann, Marketing & Communications Executive. "The visibility we’ve received has been unmatched by any other event we’ve been part of."

In its first year, ADL Fashion Week helped launch the hotel into Adelaide’s events scene with the Associated EventHotel Alba x The Wolf Gang present Long Lunch. "We’ve received so many enquiries since for fashion parades in our venue and photoshoots," says Lucy.

Their 2024 event, Summer Pool Party at Hotel Alba, took things even further, showing off the hotel’s full potential as an event space, but also through its food and beverage offering.

"Having the opportunity to leverage off this festival has opened up countless of collaborations for the hotel, with enquiries coming in to work with us for this year's Fashion Week—some even before the 2025 festival dates were announced." We're so excited to continue being part of ADL Fashion Week and recommend other venues get involved."

Hotel Alba are excited to continue being part of ADL Fashion Week. Lucy’s advice to other venues: “Get involved. Reach out to brands, dream big, and create events that put your brand or venue on the map. ADL Fashion Week is a celebration of our state's creative industry—don’t miss the chance to be part of it.”

Applications for the 2025 Associated Events Program close at 5:00pm on Friday, 22 August.

Images: Jack Fenby & Meaghan Coles