About AFW

ADL Fashion Week (AFW) is Adelaide's premier fashion festival celebrating the diverse range and scope of our fashion, beauty, arts, food and creative industries. The festival showcases boutique favourites and local emerging designers, together with couture labels and global brand favourites.

In 2022, the inaugural AFW presented a carefully curated program of events featuring South Australian emerging, ready-to-wear and couture designers, and an exciting three-day shopping event across Rundle Mall and Rundle Street. 

AFW returned in 2023 with a new and exciting program of events. Shoppers and fashion connoisseurs were invited to experience, shop and discover the best of local South Australian and global fashion brands through runway shows, ticketed events, free experiences and an unparalleled shopping experience in Adelaide's premier shopping districts Rundle Mall and Rundle Street.

“ADL Fashion Week and Adelaide’s Biggest Shopping Event were extremely valuable to the Centre as we gained immensely from the additional foot traffic within the Mall. The value that AFW adds to Adelaide’s CBD retailers is fantastic. Driving more footfall into the city and encouraging people to shop and stay for longer is so beneficial. We look forward to AFW 2023!” 

Caiti Bath, Marketing Manager, Myer Centre 

“Our presence in Rundle Mall during AFW and beyond has contributed not only to our sales turnover but has also provided invaluable brand exposure in Adelaide’s most prominent retail precinct.

As a digitally-native brand, the opportunity to interact with shoppers and introduce them to The Wolf Gang’s brand story has allowed us to form memorable connections with our customers, and most importantly has seen a consistent increase in our South Australian website traffic across all metrics,”

Vanessa Pearce, The Wolf Gang Creative Director

AFW is an initiative presented by the Adelaide Economic Development Agency (AEDA), supported by the City of Adelaide. 

Working closely with businesses, industry groups, state government agencies and other relevant organisations, AEDA delivers a range of programs designed to stimulate the city’s economic growth with a focus on business growth, investment attraction, growing the visitor economy, residential growth, marketing the city as a whole and promoting Rundle Mall as Adelaide’s premier shopping destination.

Read more about AEDA here.