About Us

ADL Fashion Week is Adelaide's premier fashion festival celebrating the diverse range and scope of our fashion, beauty, arts, food and creative industries. The festival showcases boutique favourites and local emerging designers, together with couture labels and global brand favourites.

In 2024, ADL Fashion Week was a three-day curated, culturally diverse and inclusive program of events, unique experiences, and innovative activations and collaborations across the city, complemented by shopping offers, prizes, and stylish in-store events.

“Our presence in Rundle Mall during ADL Fashion Week and beyond has contributed not only to our sales turnover but has also provided invaluable brand exposure in Adelaide’s most prominent retail precinct.

As a digitally-native brand, the opportunity to interact with shoppers and introduce them to The Wolf Gang’s brand story has allowed us to form memorable connections with our customers, and most importantly has seen a consistent increase in our South Australian website traffic across all metrics.”

Vanessa Pearce, The Wolf Gang Creative Director

ADL Fashion Week is an initiative presented by the Adelaide Economic Development Agency (AEDA), supported by the City of Adelaide. 

Working closely with businesses, industry groups, state government agencies and other relevant organisations, AEDA delivers a range of programs designed to stimulate the city’s economic growth with a focus on business growth, investment attraction, growing the visitor economy, residential growth, marketing the city as a whole and promoting Rundle Mall as Adelaide’s premier shopping destination.

Read more about AEDA here.