Rundle St Up Late

Rundle St Up Late

Late night shopping, redefined


Embrace the best of local and Australian boutique brands in a shopping experience that's unlike any other.

In 2024, we're bringing the celebration to every corner of Rundle Street with live street entertainment from dynamic R&B rapper and DJ Vante Kay and his crew, plus complimentary beverages from Bird in Hand and Waterbox. 

Want even more? Spend $200 at a participating retailer and receive a luxury curated gift bag with treats from Aje, Viktoria & Woods, sass & bide and more. T&Cs apply.

Join us on Friday 11 October from 5:00 pm to 9:00 pm, as we redefine late-night shopping.

Take home an exclusive gift

AFW GWP bag

For the first time ever, ADL Fashion Week are offering an unmissable reward during Rundle St Up Late!

The first 100 shoppers who spend $200+ in one transaction at participating Rundle Street retailers will be rewarded with a curated AFW gift bag, filled with luxury products and special offers from leading Rundle Street retailers, which can be redeemed while stocks last at the Crowne Plaza Hotel foyer pop-up station (located at 27 Frome Street).

Plus every customer who receives an AFW gift with purchase bag will receive 25% off drinks at Luna10 in Crowne Plaza. Sip and relax after shopping with a DJ on deck from 7:00pm - 11:00pm.

Keep an eye on @ADLFashionWeek Stories for stock updates!

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      Participating retailers

      As the sun sets, indulge in exclusive in-store fashion moments with a glass of Bird in Hand Sparkling and sparkling water from Waterbox, discover shopping offers and spend $200 or more in a single transaction at one of the following participating retailers for your opportunity to take home a curated bag of luxe gifts.

      • Aje 
      • Aje Athletica
      • Assembly Label
      • Calibre
      • Crumpler
      • Cue
      • Derma Department
      • Florsheim
      • Gorman
      • Jamila Haircare


      • Morrison
      • Naomi Murrell
      • Off Duty
      • Oroton
      • Salubrious Hour
      • sass & bide
      • The Style Capsule
      • Veronika Maine
      • Viktoria & Woods

      IN-STORE EXPERIENCES

      Fri 11 Oct - Fri 11 Oct
      ASSEMBLY LABEL
      Rundle Street

      Enjoy an exclusive preview of Assembly's 'Coming Soon' collection, plus non-alcoholic refreshments from T.I.N.A. Drinks.

      More
      Fri 11 Oct - Fri 11 Oct
      CALIBRE

      Get the VIP experience at CALIBRE, with an exclusive preview of their new capsule and styling opportunities with the team.

      More
      Fri 11 Oct - Fri 11 Oct
      DERMA DEPARTMENT

      View live models in Derma Department's new Resort 24 collection, dropping October.

      More
      Fri 11 Oct - Fri 11 Oct
      JAMILA HAIRCARE

      Upgrade your look with a free 15 min personalised wig and hair extension consultation from an expert stylist. Walk-ins welcome.

      More
      Fri 11 Oct - Sun 13 Oct
      MORRISON

      Unlock your new season style - while you sip on Bird in Hand Sparkling - with free styling from the experienced Morrison team.

      More
      Fri 11 Oct - Fri 11 Oct
      NAOMI MURRELL

      Be treated to the launch of Naomi Murrell's capsule collection, featuring graphic tees, one off jewels and an exhibition of images from their photography collaboration with Henry Trumble.

      More
      Fri 11 Oct - Fri 11 Oct
      SALUBRIOUS HOUR

      Own a piece of art from Salubrious Hour's designer - head in-store and receive a personalised digital drawings to take home.

      More
      Fri 11 Oct - Sun 13 Oct
      THE STYLE CAPSULE

      Live mannequins will appear in the windows of this Rundle Street boutique, styled in the latest trends.

      More

      RUNDLE ST SHOPPING OFFERS

      AJE
      RUNDLE ST

      25% off selected full price styles in-store. T&CS apply. Exclusions apply.

      View Store
      FRI 11 T&CS APPLY. SEE IN-STORE FOR DETAILS.
      AJE ATHLETICA
      RUNDLE ST

      25% off selected full price styles in-store. *T&CS apply. Exclusions apply.

      View Store
      FRI 11 T&CS APPLY. SEE IN-STORE FOR DETAILS.
      ASSEMBLY LABEL
      RUNDLE ST

      20% off storewide (excluding November collection), plus receive a pandan green Pax Cap on us when you spend $300 or more in-store.

      View Store
      FRI 11 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      CUE
      RUNDLE ST

      20% off full-priced styles in-store.

      View Store
      FRI 11 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      DERMA DEPARTMENT
      RUNDLE ST

      20% off storewide + free gift on in-store spends over $200.

      View Store
      FRI 11 - SUN 13 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      FLORSHEIM
      RUNDLE ST

      Up to 40% off selected styles.

      View Store
      FRI 11 - SUN 13 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      GORMAN
      RUNDLE ST

      20-50% off storewide (excluding gift cards & Veja shoes). $50 gift voucher giveaway to a random customer in-store at 11am, 1pm, 3pm, 5pm, 7pm.

      View Store
      FRI 11 - SUN 13 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      JAMILA HAIRCARE
      RUNDLE STREET

      10% off bring your bestie discount...when you and your best friend both buy something, you both get 10% off! Bookings essential 12/10 - 13/10.

      View Store
      FRI 11 - SUN 13 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      MORRISON
      RUNDLE ST

      10% off new Spring collection.

      View Store
      FRI 11 - SUN 13 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      OFF DUTY
      RUNDLE ST

      20% full price items in store. Plus, shoppers will receive a free cap when spending $100 or more on Friday 11 October, 5:00-9:00pm.

      View Store
      FRI 11 - SUN 13 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      OROTON
      RUNDLE ST

      Sign up to the Oroton newsletter and go in the chance to win a $500 Oroton Gift Card. Winner will be contacted on Wednesday 16th October.

      View Store
      FRI 11 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      SALUBRIOUS HOUR
      RUNDLE ST

      25% off in-store storewide.

      View Store
      FRI 11 - SUN 13 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      SASS & BIDE
      RUNDLE ST

      20% off storewide.

      View Store
      FRI 11 - SUN 13 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      THE STYLE CAPSULE
      RUNDLE ST

      15% of all full priced items.

      View Store
      FRI 11 - SUN 13 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      VERONIKA MAINE
      RUNDLE ST

      20% off full-priced styles.

      View Store
      FRI 11 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      VIKTORIA & WOODS
      RUNDLE ST

      Spend $300 and receive a $50 voucher, spend $500 receive a $100 voucher, spend $750 receive a $150 voucher. Offer valid on full-priced items only. Vouchers must be used within 3 months from the date of purchase.

      View Store
      FRI 11 - SUN 13 T&Cs APPLY. SEE IN-STORE FOR DETAILS.
      AFW24 RSUL Partner Logo Stack 3