Plan Your AFW Weekend

Experience The Loft at Hotel Richmond in Rundle Mall, a chic, curated hub for fashion-forward events, local and interstate brand showcases.

AFW will takeover Rundle Mall with exciting shopping offers and pop-ups, immersive fashion moments, and the chance to shop to win.

Iconic gelateria Gelato Messina are bringing their pop-up to Rundle Mall for one weekend only! Try 'The Pavlaska', an Insta-worthy gelato treat dipped in Italian meringue, exclusive to ADL Fashion Week.

This iconic SA brand is bringing the excitement to Rundle Mall this ADL Fashion Week! Visit the R.M.Williams Big Boot (next to the Mall's Balls) and capture a photo with two icons, plus enjoy complimentary coffee and pastries while you shop.

Be transported to the coast of Italy with the Aperitivo Bar, presented by The Speakeasy Hotel. Shop, stop & sip after a hard day's work hitting all the AFW events and experiences - enjoy signature cocktails by Campari, sparkling prosecco and the latest from Three Little Birds Distillery.

Upon arrival, sip on a complimentary glass of Georg Jensen’s sparkling cuvée as you explore stunning jewellery, silverware, and home decor, all brimming with the brand’s timeless Danish charm. Runs 6:00pm - 8:00pm.

Enjoy an Acler cocktail crafted in collaboration with Acler’s founders and unlock the chance to win exceptional prizes—luxury experiences, complimentary drinks, and exclusive discounts. From 2:00 pm to 4:00 pm on Saturday and Sunday, you could win a luxurious Penfolds-themed stay at Eos by SkyCity.

A fun fashion seminar and drawing workshop, where you'll explore and recreate Fran Drescher's iconic wardrobe from The Nanny. Dress in your best Fran-inspired outfit, enjoy drinks and snacks, and unleash your creativity in this pop-culture-filled afternoon.

A playful twist on the classic candy bar! Instead of picking out sweets, you’ll get to pick, choose and design your very own unique earrings using a variety of colourful pieces. Come indulge your inner designer and walk away with something truly special!

Adelaide-based handbag designer Katya Komarova is popping up in Rundle Mall for this exclusive activation! Explore her luxurious handbag collection, add your personal touch with custom monograms and accessories, and receive an exclusive gift on arrival.

Celebrate in style with complimentary champagne with any purchase, the iconic David Jones 'Hounds' and DJs on the deck! With an exciting line-up of activities, explore the best exclusive offers, treats and entertainment at their Rundle Mall flagship.

Head to Myer for a stacked line-up of immersive activities during ADL Fashion Week, with complimentary services, gifts and demonstrations. Learn about brow styling at Benefit, get your very own cover photo at the SA Style Magazine photobooth, or attend Made By Mandy cooking sessions! Plus receive gifts when you spend $80 or more!

Perfectly located next to Rundle Mall, head to the Ibis for an unparalleled stay during ADL Fashion Week. Enjoy complimentary parking, late check-out and buffet breakfast for two, plus take advantage of special rates - so there's more to splurge on shopping and dining adventures!

Head into endota spa Rundle Mall between 9:30am-12noon for your FREE Skin Consultation, plus you'll be entered into the draw to WIN a luxe product bundle worth $200!

Head to this streetwear destination for live music from 4pm on Friday night with DJ Young Jeeky and friends.

New shoes AND free gelato? Say less! Novo Shoes are bringing some extra sweetness with 30% off full price items - as well as free gelato! Scoop & shop from 6pm - 9pm on Friday 11, 1:30pm - 4:30pm on Saturday 12, and 12pm - 3pm on Sunday 13 October.

Looking for some extra tips to help create your perfect look? Showies Boutique in Regent Arcade are offering free in-store styling from 11 - 13 October.

Discover personalized skincare solutions at LUSH in the Myer Centre! Enjoy interactive product demonstrations and take home a free sample to experience the LUSH difference from 12pm - 4pm on Saturday 12 October.

Sip and shop with a glass of sparkling, champagne or whisky all weekend from 12pm-3pm.

Stay refreshed while you shop with Nude Lucy's delicious Juice Cart popping up on Saturday 12 October! Receive a free juice with any purchase in store between 10:00am - 1:00pm.

Enjoy moreish hot and iced chocolate samples all weekend from 12pm each day, plus a live DJ in-store on Friday from 5-8pm and Saturday 12-3pm.

Take a stroll down Rundle Mall and you’ll find a rich history blended with contemporary sensibilities. Transcending a simple shopping strip, the Mall is not just South Australia’s most iconic shopping destination, but also home to art, music, food and architectural landmarks.

With stunning architecture contrasting organic forms, the Botanic Gardens are a tranquil space to embrace creative thought, making it an ideal spot to showcase the work of some of our finest local creatives.

With its bold geometric form jutting into the air, the Adelaide Festival Centre cuts an iconic shape on King William Road. An enduring symbol of the arts in South Australia, we headed into the unseen backstage for our Sense of Place campaign, a spot imbued with decades of creative energy.

Housing past masters, celebrating contemporary vision and inspiring the future, The Art Gallery of South Australia is a home for everything - and everyone - creative, making it the perfect backdrop to showcase some of our finest local and national fashion.

The boundaries of fashion will be redefined during ADL Fashion Week when more than 30 unique events take over the city.

From designers and fashion darlings to political powerhouses, media moguls and rising stars, the ADL Fashion Week (AFW) 'Icons Only' campaign features a diverse range of familiar faces who have contributed to the rich tapestry of Adelaide city and its fashion scene.

ADL Fashion Week debuts two brand new campaigns for which capture the essence of the city’s style, people, cultural landmarks and heritage.

A selection of Associated Events at ADL Fashion Week (AFW) 2023 will take a deep dive into sustainability in the fashion industry. From discussion panels, stylist sessions, walking tours, and more, the industry topic of conscious fashion features in locations across the city.

Secure your spot with a $6 flat rate at UPark Wyatt Street, Rundle Street, Frome Street and Gawler Place! Simply book online and enter the car park after 4pm on Friday, or after 10am Saturday and Sunday.

$5 Night & Weekends in Adelaide Wilson Parking makes it easier for you to do what you love by offering Night and Weekend Parking from just $5*. Simply prepay your Night and Weekend parking online or with the Wilson Parking App.

Hourly parking from $5, Monday to Saturday with entry after 6.00pm at flat rate of $8, and Sunday from $3 drive up.

Friday, Saturday, and Sunday Night Owl rate (in after 4pm) $8 flat rate, plus Early Bird Rates with Friday and Saturday enter before 9:30am and pay only $16*, and Sunday enter before 11.30am and pay only $9*

Hourly parking from $5, weekend parking from $5, and night parking from $6 flat rate! Book online to save.