ADELAIDE'S PREMIER FASHION FESTIVAL

Discover how Hotel Alba transformed its ADL Fashion Week debut into year-round success.

For end of year celebrations, New Year’s Eve parties or Christmas lunch with the fam, you’ll find outfits for every festive occasion at shopping hotspots across Adelaide City and North Adelaide.

3 days. 25 venues. 40 events. Proudly redefining the boundaries of fashion, our biggest ever ADL Fashion Week program put all eyes on the city between 11 – 13 October.

Take a stroll down Rundle Mall and you’ll find a rich history blended with contemporary sensibilities. Transcending a simple shopping strip, the Mall is not just South Australia’s most iconic shopping destination, but also home to art, music, food and architectural landmarks.

With stunning architecture contrasting organic forms, the Botanic Gardens are a tranquil space to embrace creative thought, making it an ideal spot to showcase the work of some of our finest local creatives.

With its bold geometric form jutting into the air, the Adelaide Festival Centre cuts an iconic shape on King William Road. An enduring symbol of the arts in South Australia, we headed into the unseen backstage for our Sense of Place campaign, a spot imbued with decades of creative energy.

Housing past masters, celebrating contemporary vision and inspiring the future, The Art Gallery of South Australia is a home for everything - and everyone - creative, making it the perfect backdrop to showcase some of our finest local and national fashion.

The boundaries of fashion will be redefined during ADL Fashion Week when more than 30 unique events take over the city.

From designers and fashion darlings to political powerhouses, media moguls and rising stars, the ADL Fashion Week (AFW) 'Icons Only' campaign features a diverse range of familiar faces who have contributed to the rich tapestry of Adelaide city and its fashion scene.

ADL Fashion Week debuts two brand new campaigns for which capture the essence of the city’s style, people, cultural landmarks and heritage.